Google Arts & Culture
NUL Pop-Up
Overview: Google collaborated and hired Ghost Note Agency to create a memorable and interactive exhibit for the first Google Arts & Culture Pop-up. This was held at the 2018 National Urban League Conference at Columbus, OH. There was also a collaboration with Google Arts & Culture to use its online platform as a tool to create a further interactive experience.
Programs Used: Adobe Illustrator & Adobe Photoshop
Main Role:
Designed and established the exhibit’s brand identity, which was meant to showcase the rich African American history within the U.S.
Assisted in creating an interactive project proposal, which lead to winning this particular project.
Main lead in dispersing creative needs for the event. Also, lead team in producing assets in a timely fashion.
Assisted in the creation of Google Cardboard goggles, physical exhibit panels, way-finding signage, physical print-outs and digital assets.
Credits:
Designers: Kristine Garcia, Pete Brown & Kyle Browne
Art Director: Kristine Garcia
Creative Director: Reggie Snowden
Director of Strategy: Steven Jumper
While at Ghost Note, we were able to utilize Google Arts & Culture’s online platform. This platform, launched in 2011 by Google - it enabled the public to gain access to high-resolution images of artworks housed in the initiative’s partner museums. In collaboration with Google, the team was able to incorporate a series of interactive components into the Pop-up including: touch-screens featuring new Google Arts & Culture Black History content, Google Art Camera, and a Google Cardboard 360º VR experience allowing visitors to tour Madam CJ Walker’s estate and Selma, Alabama.
Design Inspiration
The design concept and direction stemmed from African textile and patterns. An arrow element was incorporated within the pattern to showcase the concept of forward movement and progression for change.
Photo Credits: Ideal Home, Contemporary African Art, & Startup Fashion
DESIGN ELEMENTS
The brand identity consisted of a geometric pattern that had the flexibility to expand to additional shapes, design elements and patterns. The triangles incorporated within the pattern system created an illusion of movement.
P L A N N I N G
The 2018 National Urban League conference was held at the Greater Columbus Convention Center. The team created sketches and planned the given floor space for the Google Arts & Culture pop-up. The left diagram showcases the initial plan for the various spaces within the event space.
The branding was applied to numerous creative deliverable throughout the event. Some pieces include: partitions, signage, fliers, social media assets, and Google Cardboard googles.